A company’s brand and reputation materially influence its financial and operational performance and its relationships with employees, suppliers, customers and the financial community. FTI Consulting helps companies define and promote their corporate brand, raise awareness of the values underlying that brand and protect it when threatened by both external and internal challenges.
Our consultants understand the fundamental drivers of their clients’ businesses and create corporate communications programmes that support them. Our approach centres on developing tailored messages and delivering them to targeted audiences in time for them to be useful and actionable. We harness all viable channels of communication, including traditional and social media relations, broadcast media coverage, interactive digital communications and videos, thought leadership campaigns, sponsorship opportunities and presentations at important conferences, among other activities.
Corporate Branding and Positioning
We begin many client engagements by working with management teams to translate their vision and strategy into a core set of messages that convey the company’s mission, describe what their corporate brand represents and inspire stakeholder support. We work with clients on all aspects of brand strategy to create customised and impactful platforms that promote brand awareness and loyalty at global, national and regional levels. Our services include consumer, internal and industry research, brand articulation, management workshops, identity design and brand communications services.