Australian Business and Financial Journalists Social Media Survey 2013

Strategic Communications

April 17, 2013

FTI Consulting recently surveyed a significant portion of Australian business and finance journalists to find out how they are using social media and importantly, the implications of this for corporates.

The key findings include:

  • Six out of seven journalists use social media to generate leads and source information on companies and senior executives.
  • Twitter is the platform of choice – journalists are just one stakeholder group in a long list turning to Twitter to join the discussion on corporates and events, with customers, employees, investors, suppliers, unions, activists and community.
  • In the event of a crisis, Twitter is the ‘go-to’ source for candid information – and ‘protest groups’ are perceived as offering the most ‘interesting’ angles around crises.
  • Some sectors are implementing social media strategies better than others, but journalists believe all should be doing more.
  • Companies without a social media strategy are perceived as being ‘left behind’ and out of touch.
Australian Business and Financial Journalists Social Media Survey 2013
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